We planted the first seed in a long, ambitious journey, starting simply with two small broiler chicken farms. The beginning wasn't luxurious, but it was filled with passion and vision—a vision that believes quality isn't an option, but a fundamental principle.
With growing demand, we steadily expanded to include hatching eggs and incubators in our operations. We monitored every egg that hatched, not just as a product, but as a living responsibility.
Bringing with it a pivotal moment in our journey. A need arose in neighboring countries for Jordanian products, and we rose to the occasion. We developed our systems, expanded our capabilities, and met the demand with efficiency and dedication. It wasn't merely a response to demand; it was a new beginning that confirmed we are a comprehensive system that keeps pace with the market and exceeds expectations.
At the heart of our integrated system, we worked to increase the production capacity of the feed mill, making feed a part of our complete control, thus ensuring self-sufficiency for our operations and covering a portion of the local market. We also expanded storage capacity to reach 50,000 tons.
We laid the foundation for one of our most prominent achievements: the production of plant-fed table eggs, a product that has become a landmark and a source of trust in every Jordanian household thanks to its high quality and consistent standards, and is exported to neighboring countries.